At The Roaring Bean Coffee Company, we are intentional about every ingredient we serve — from our single-origin Gatsby Reserve beans to the handcrafted syrups we create in-house with zero cane sugar, zero preservatives, and clean, recognizable ingredients.
One of our favorite sweeteners is beet sugar, and for good reason. It offers a smooth, familiar sweetness that enhances coffee without overshadowing the flavor you love.
Whether you’re in Clarksville, Nashville, or anywhere in Middle Tennessee, beet sugar is one of the cleanest and most reliable sweeteners you can choose for your daily brew.
Beet sugar comes from the root of the sugar beet plant — a hardy vegetable grown across cooler climates in North America and Europe.
Unlike sugarcane, which requires tropical conditions, sugar beets thrive in the temperate regions of the United States. That means shorter supply chains, lower transportation emissions, and greater support for domestic agriculture.
The production process is simple and minimal:
Chemically, beet sugar and cane sugar are almost identical — and most people cannot tell the difference in blind taste tests. What they can notice, however, is the clean, classic sweetness beet sugar adds to coffee without any artificial aftertaste.
Beet sugar is one of the most versatile and clean-tasting sweeteners available. It complements a wide range of roast profiles, from bright and fruity light roasts to rich, chocolatey dark roasts.
Beet sugar dissolves quickly and evenly, providing a perfectly balanced sweetness from the first sip to the last.
With a quick stir — or added during preparation — it blends smoothly and maintains its purity of flavor.
At The Roaring Bean, beet sugar serves as the foundation for several of our zero-cane-sugar syrups, including:
Because of its clean profile, it allows us to create syrups that are:
Our customers regularly tell us how much they appreciate that our drinks taste natural, smooth, and never artificial. Beet sugar is a big part of that experience.
If you prefer simple, recognizable ingredients, beet sugar checks every box:
Nutritionally, beet sugar and cane sugar are similar — so moderation is key. But when your priority is clean, high-quality ingredients, beet sugar consistently delivers.
Because beets grow in cooler climates, much of America’s beet sugar is produced in northern states and the Midwest — which often means:
Sugar beet pulp is even repurposed for livestock feed, contributing to a more sustainable agricultural cycle.
At The Roaring Bean, sustainability and clean sourcing matter. They’re part of why our espresso bars and pop-ups feel luxurious, intentional, and handcrafted.
If you’re experimenting with beet sugar at home, here’s a helpful starting point:
If you’re visiting us in Clarksville or Nashville, our baristas will mix and dissolve it perfectly every time — whether it’s hot, iced, or used in a handcrafted syrup.
When you book our coffee bar for your wedding, corporate event, or celebration, beet sugar is included in our standard beverage setup.
Beet sugar is one of the best sweeteners for coffee because it is:
At The Roaring Bean Coffee Company, great coffee begins with great ingredients. Beet sugar supports our mission to serve luxurious, clean, handcrafted beverages across Middle Tennessee.
Experience beet sugar in our premium coffee drinks and handcrafted syrups at your next event.
